Writing
Notes from the gap
Essays on UX, product strategy, and the space between how users behave and how businesses build for them.
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In Their Shoes
Your best product research is happening without you
What looks like a control problem is the clearest signal you have about what your clients actually want.
May 28, 2026
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On Medium
Not every AI product needs the same chat interface
Read on Medium →
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On Medium
The problem isn't budgeting: it's remembering your budget when you're about to spend
Read on Medium →
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On Medium
E-commerce has been solving the wrong problem
Read on Medium →
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On Medium
UX for the invisible user
Read on Medium →